Recovery coaching is often misunderstood as a form of counselling or mentoring, yet its true purpose is to help people grow into the person they aspire to become on their own terms. In this article, I explore how effective coaching focuses less on fixing problems and more on cultivating autonomy, resilience and self-awareness. Drawing on neuroscience, psychology, and lived experience, I argue that recovery is not simply about leaving addiction behind, but about developing the capacity to live a fuller, more integrated life. Read the full article at Emergent Horizons to discover why recovery coaching is ultimately the art of becoming.